Anyone searching for this one Google Search Engine make a mistake. The information he seeks may be something else in his opinion. But google understand this. They accept it as “SOUND”. There is nothing wrong with that, every human begin can be busy. But the selection here is great.

Now let’s look at the relevant result. They take this as “SOUND” and give us the first result as the SOUNDCLOUD website. Is this exactly that that person is looking for?

About SoundCloud

SoundCloud, as the name suggests, is a music sharing service over the cloud. It allows users to upload original music and share them with users all over the world. Users upload audio worth 12 hours each minute on the website, and over 175 million unique users access SoundCloud every month.

SoundCloud was founded in Stockholm, Sweden, but eventually established in Berlin in 2007. It came out as a need for platform for sound sharing among artists. The founders argued on the need of one such service because Flickr was there for images, and vimeo for videos. But there was nothing really there for sounds or audio.

Originally started as a project which can help collaborate different artists across the globe – which was extremely difficult before SoundCloud, it eventually developed into a sound sharing portal for users all across the globe. A euro 2.5 billion series A funding in 2009 allowed SoundCloud to outgrow any competitors it had. Doughty Hanson Technology Ventures made the funding in SoundCloud, and by May next year, the subscriber base touched a million.

SoundCloud is the most popular sound sharing platform. It was well received, which is apparent from its near exponential growth in the number of registered users. Unique visitors each month is another benchmark to test the viability of a model and SoundCloud has worked wonders in that regard. There’s a section of old users who have accused SoundCloud of losing fidelity in their original concept while trying to gain mass appeal.

There was also a controversy regarding leaked recorders of Turkey’s PM after which Turkey banned SoundCloud. But it is definitely a boon for voice or sound artists who can share their work seamlessly and without worrying about producing video and sharing on YouTube- which can increase the costs and might not be viable for some artists.


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